Built an entire brand from zero — logo, Shopify store, 5 video commercials, vehicle wraps, outdoor signage, and 2 sub-brands. Helped scale to 7-figure annual revenue.
Superior Procare started from an outdated, poorly designed website — superiorvacuums.ca — that didn't reflect the quality of their products or their ambition.
The decision: start completely fresh. New name. New brand. New digital presence. Superior Vacuums would continue as a separate entity, while Procare became the flagship commercial brand.
Everything you see — the logo, the Shopify store, the vehicles on Calgary roads, the commercials running on social — was built from a blank page in 6 months. By one person.
Designed to communicate precision, professionalism and trust in the commercial cleaning space. Clean, bold, and built to work across every surface — from a Shopify homepage to a 40-foot truck wrap.
Every great brand starts before any software is opened. The website layout was mapped out on the meeting board first — structure, hierarchy, flow. Then the logo was sketched by hand — exploring marks, proportions, and directions before a single vector was drawn.
This is the part most clients never see. The messy, honest, exploratory phase where the real creative decisions happen.
Built from scratch — custom UI, optimised product pages, and a buying experience designed to convert both commercial buyers and retail customers. This store is the engine behind the 7-figure revenue.
3 wrap designs created for the fleet — truck and van. Every vehicle is a moving billboard. Designed to be unmissable on Calgary roads, consistent with the brand, and production-ready for the wrap shop.
The brand doesn't stop at the screen. Outdoor signage, window graphics and store exterior design bring the visual identity into physical space — making Superior Procare recognisable on the street in Calgary.
From concept to final delivery — scripted, animated and produced entirely in After Effects. These commercials run on social media and drive direct traffic to the Shopify store. Includes spots for the main brand, Fresh Air One, and MaxCare.
From a blank canvas to Calgary's top commercial cleaning equipment brand — in 6 months. One creative. Every deliverable. Zero agency.